Sunday, November 16, 2008

Assignment 1-2 Popular Culture Blog

Popular culture includes people, things and concepts that are at the forefront of society. It can be a person, place or object and depending on a one’s education, likes and dislikes and financial state it is different for each individual.

In marketing it is especially important to be aware of the hot trends and concepts in the business world. This will help in staying current on what competitors are doing to market their products and what types of promotional shows and items will make the greatest impact on potential clients. A company needs to make a mark with current and potential clients to maintain and gain business. In order to do that effectively the marketing team needs to show that the company is up to date from its collateral to promotional products, advertising and even its holiday card. It is the little things that companies do that can make an impact.

http://www.youtube.com/watch?v=SXKAzgBMWxc

Above is a link to view Taylor Swift’s video Love Story on YouTube. YouTube is in my opinion a form of popular culture. Millions of people use this site to post and view various videos. It is even used as a promotional tool for artists as you can see from this clip. It contains videos from all types of people regardless of class, status and preferences. This site contains the ideas and thoughts of what popular culture is.


1 comment:

Kigalu Pop Culture said...

You tube is good place for discovering underground artist and .Many unknown artist been discovered through you tube.Good choice for artifacts!